The Risk Appetite Podcast
The Risk Appetite Podcast
From bookie to founding a world-beating comms firm
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From bookie to founding a world-beating comms firm

But always keeping one eye on the horses, of course!

In this episode of the Risk Appetite podcast, Richard Anderson interviews Tony Langham, a prominent figure in strategic communications. They discuss Tony's journey from working in betting shops to founding Lansons, a leading communications firm. The conversation explores the lessons learned from political research, the challenges of growing a business, and the importance of maintaining a strong company culture. Tony shares insights on employee ownership, innovation, and the future of business in a tech-driven world, as well as his involvement in horse racing and reflections on societal changes.

In this episode, Tony shows us what it is like to be at the leading edge of your profession for a whole career, while also maintaining a life-long love of horse racing - which he manages to foster through non-executive roles, meanwhile finding time to found other businesses along the way.

Key moments

00:00 From Betting to Business: A Unique Journey

04:12 Lessons from Political Research: Engagement and Listening

07:17 Founding Lansons: The Entrepreneurial Spirit

10:22 Navigating Growth: Building a Successful Organization

13:00 The Importance of Culture and Employee Ownership

16:13 Challenges and Strategies in Business Growth

19:11 Partnership Models: Balancing Security and Innovation

23:25 The Importance of Networking in Professional Services

26:12 Metrics and Emotional Intelligence in Performance Management

28:03 Building Successful Ventures: The Story of Opinion

30:16 Engagement in Horse Racing: A Personal Journey

33:26 Navigating Change: Reflections on the Past and Future

35:14 The Impact of Big Tech on the Economy

40:16 The Human Condition: Hope Amidst Challenges

42:25 Personal Triumphs and Adventures

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